I was the print magazine’s founding web editor and built the site from the ground up. I worked with our web developer and graphic designer to completely overhaul the web presence.
As a small creative startup, I got my hands in all sorts of details, including: establishing and maintaining a daily web editorial schedule, writing blog posts on local and inspirational design, conducting interviews with industry leaders, as well as sourcing all photos. I also scouted, hired and managed expert contributors to write bi-weekly columns, and I created partnerships with other companies and associations to generate quality content, referral traffic and affiliate revenue. Additionally, I managed the company Facebook and Twitter accounts and developed social marketing strategies to increase visibility.
My focus was on the higher-level management of the web presence, though you can view a selection of articles I wrote here