I was headhunted and began consulting for Abbott Nutrition in June 2022. The company had previously exclusively worked with agencies for copywriting needs, but the same problem kept recurring: once a writer would start to get familiar with Abbott’s complex regulatory, quality assurance and nutrition science requirements, they would then get a new writer and the process would begin all over again. It was inefficient, considering that this isn’t an “anything goes” type of copywriting situation. Abbott Nutrition must follow extremely strict guidelines.
While this is technically a consulting role and Abbott is a client, this has evolved into much more than that. They hired me with a few goals: elevate external content and emotionally connect to consumers. While copywriting is my primary role, I am also involved in much of the creative content strategy and planning. I also work with an in-house graphic designer to produce creative assets, functioning as an in-house agency.
The Abbott team has also shown immense trust in me by tasking me with serious and high-stakes requests, such as drafting important letters to consumers and health care professionals about the formula recall and product shortages. While incorporating a human element to copy is sometimes difficult when nutritional claims are involved, The Abbott team has an openness to my creative ideas, which makes for a wonderful collaboration.
I work with the marketing and digital teams on all brands:
Similac
Pedialyte
Pediasure
Ensure
GlucernaHere are a select few examples of how I add value:
Social media: Creative ideation and execution.
Email: Revising existing email newsletters & strategizing and copywriting new emails.
Print: Copywriting for brochures, letters, mailers, inserts, coupons etc.
PR communications: Working with the executive team, including the general manager, to write decks, letters, emails etc. for both internal and external communication.
Process: Assist in developing new copywriting processes that work efficiently with cross-functional teams