Abbott Nutrition – Pharmaceutical Copywriting

I was the sole in-house copywriter for Abbott Nutrition from 2022 – 2025.

The company had previously exclusively worked with agencies for copywriting needs, but the same problem kept recurring: once a writer would start to get familiar with Abbott’s complex regulatory, quality assurance and nutrition science requirements, the agency would then assign a new writer and the process would begin all over again.

It was inefficient, considering that Abbott Nutrition must follow extremely strict guidelines.

Abbott hired me with a few goals, including: elevate external content and emotionally connect to consumers.

While copywriting was my primary role, I was often involved in creative content strategy and planning. I also worked with an in-house graphic designer to produce creative assets, functioning as an in-house agency.

I was tasked with serious and high-stakes requests as-needed, such as crisis-management letters to consumers and health care professionals about the formula recall and product shortages.

While incorporating a human element to copy is sometimes difficult when nutritional claims set such strict parameters, The Abbott team was always open to my creative ideas, which made for a wonderful collaboration.

I work with the marketing and digital teams on all brands:

Similac
Pedialyte
Pediasure
Ensure
Glucerna

Here are a select few examples of how I add value:

Social media: Creative ideation and execution.

Email: Revising existing email newsletters & strategizing and copywriting new emails.

Print: Copywriting for brochures, letters, mailers, inserts, coupons etc.

PR communications: Working with the executive team, including the general manager, to write decks, letters, emails etc. for both internal and external communication.

Process: Assist in developing new copywriting processes that work efficiently with cross-functional teams

Here’s a selection of my copywriting portfolio: